The Lamborghini Urus is More than an SUV – It’s a Chance to Own a Piece of Automotive History

Lamborghini URUS for sale Beverly Hills CA
The Lamborghini Urus is officially the first ever super SUV in the world. | Credit: Photography © indiGO Auto Group/Joseph Brann

There are many adjectives that have been traditionally used to describe a Lamborghini.

“Fast, sexy, thrilling, powerful, fierce, exotic” are some of them. But words like “practical” and “sensible” never seem to be used to describe a Lamborghini.

Lamborghini Urus Aerodynamics
The Lamborghini Urus is officially the first ever super SUV in the world. | Credit: Photography © indiGO Auto Group/Joseph Brann

In fact, traditionally the low-riding Lamborghini is considered more at home on the track or country road than on city streets where people are struggling to get to work or drop kids off at gymnastics. 

Being super-fast supercars, Lamborghinis are low-slung, making it a bit hard for a daily driver to navigate normal city traffic with perfect visibility.

They aren’t designed for lots of stop-and-go traffic, nor are they practical for the highway with lots of semis blocking your vision. They are designed for heart-pumping fun. They are hypercars, supercars, and race cars. They are meant for speed and curb appeal and exoticism.

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Powered by Lamborghini’s 4.0-liter twin-turbo V8 engine, the Urus is all about a performance mindset that brings together fun-to-drive and astounding vehicle capabilities. | Credit: Photography © indiGO Auto Group/Joseph Brann

Enter the Lamborghini Urus, where the supercar becomes sensible.

With the Urus, Lamborghini is entering the world of SUVs – hyper and exotic SUVs, but SUVs nonetheless.

The Urus has the soul of a super sports car but it works perfectly for your everyday life. In fact, the Lamborghini Urus is the world’s first Super Sport Utility Vehicle – where luxury, sportiness, and performance meet comfort and versatility.

Lamborghini Urus interior
The design, performance, driving dynamics and unbridled emotion flow effortlessly into this visionary realization of authentic Lamborghini DNA. | Credit: Photography © indiGO Auto Group/Joseph Brann

And for 2023, the Urus delivers even more performance.

The Urus gains that performance with this year’s introduction of the new “S” and Performante variants. Similarly, it churns out 657 horsepower, an increase of 16 hps from the standard Urus.

“The Performante rides on a different suspension than the base S, one that has steel springs instead of air springs and sits 0.8 inches lower than normal. The Performante is also available with special shoes in the form of 23-inch wheels with Pirelli P Zero Trofeo R tires,” Car & Driver notes.  “While it still has a hefty curb weight of 5200 pounds, (the) Performante is pounds lighter than the Urus S thanks to the addition of carbon-fiber body panels and the removal of sound-deadening materials, among other weight-loss measures.”

Lamborghini Urus leather stitching options
The new Urus enables you to discover any terrain, from track to sand, ice, gravel or rocks. | Credit: Photography © indiGO Auto Group/Joseph Brann

Finally, the 2023 Lamborghini Urus also brings reworked front and rear ends as well as a new fixed spoiler above the liftgate for the Performante, the magazine noted.

The Performante also has its own specific seats and unique trim for the interior.

Urus Performante for sale
Expect more from the 2023 Lamborghini Urus Performante model: Luxury, performance, and freedom. | Credit: Photography © indiGO Auto Group/Joseph Brann

It’s a history-making game-changer in many ways. The 2023 Urus offers best-in-class driving dynamics, alongside its unmistakable elegance of design.

The urus is sensible, practical, and utilitarian – but in a very Lamborghini kind of way.

And, technically, it’s the most “affordable” of all Lamborghinis, starting at $260,626.

Learn more about the new Lamborghini Urus here.

It’s a higher-off-the ground supercar that can handle all sorts of off-roading, weather conditions, and lots of family fun. But it’s also a highly focused super-performance SUV unlike anything else on the market. It is first and foremost a Lamborghini with a zero-to-60 of just over 3 seconds and a top speed of 190 mph.

The Urus, the first ever super SUV, will get you from zero-to-60 in just over 3 seconds and a top speed of 190 mph.
The Urus, the first ever super SUV, will get you from zero-to-60 in just over 3 seconds and a top speed of 190 mph. | Credit: Photography © indiGO Auto Group/Joseph Brann

And although it’s a hypercar through and through, unlike just about every other Lamborghini ever made, it has its engine up front. That allows it to have seating space for four or five and plenty of room for luggage in the back.

The standard Urus carries a twin-turbo V8 engine that churns out a stout 641 horsepower and emits a thrilling rumble. 

While it’s not really an off-roader, the all-wheel drive performs well in wet – even snowy – conditions. And you will never need to worry about not driving the fastest SUV on the track. 

Nothing in its class is quite as fast.

Lamborghini Urus features that will make you fall in love with this world-class super SUV.
Here are some features that will make you fall in love with this world-class super SUV. | Credit: Photography © indiGO Auto Group/Joseph Brann

Other features we love in the Urus:

• The luxury of Italian craftsmanship meets state-of-the-art technology in this 2022 Lamborghini Urus SUV. Aerospace-inspired design and driver-oriented instrumentation make the driving experience more comfortable and engaging. 

• The interior can be customized and made even more sporty or elegant, thanks to the wide range of colors and materials: leather, Alcantara, wood, aluminum, or carbon-fiber finishes.

• A new realm of customization showcases the inimitable style and exhilarating performance of the world’s first Super Sport Utility Vehicle. 

Lamborghini Urus interior at Lamborghini Rancho Mirage
Visit Lamborghini Rancho Mirage for a change to own a piece of automotive history. | Credit: Photography © indiGO Auto Group/Joseph Brann

• The Urus Pearl Capsule offers a selection of exclusive pearl paints and style elements that embrace the bright colors of Lamborghini tradition. 

• Sporting a powerful look and a dynamic stance, the Urus Graphite Capsule combines sophisticated satin-effect matte colors with contrasting bright-colored details that express new and alluring interpretations of your personality.

Visit us today at Lamborghini Rancho Mirage to inquire about the new Lamborghini Urus.

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